Mazatlan' (a duet with Gerardo Ortiz) and 'Callejero y Mujeriego,' helped propel their 2010 debut album, Renovar o Morir, to a strong chart showing and also the Lo Nuestro Award for Regional Mexican New Artist of the Year. Founded in 2010, the band started on the stages of small restaurants and local parties, where their theme song, 'El Infiernito,' opened the doors to airplay. Even though many of their narcocorridos are officially banned from airplay in their home country, word of mouth and streaming have served to get their music to an ever-growing audience.

Their provocative name ('armor-piercing bullet') was chosen as a symbol for their music, whose strength they hoped would carry them across the border from Mexico north to the United States and south across Latin America. Ismail Sirdah goal is continue bringing to Georgia the newest and hottest artist for the hispanic community to enjoy.Calibre 50 are an award-winning norteño quartet from Mazatlan, Sinaloa founded in 2010 by Eden Muñoz (vocals, accordion), Armando Ramos (guitars, vocals), Martín López (tuba), and Augusto (drums). With an entertainment and lifestyle constantly changing, Lulu Promotions & Music will always continue to be one step ahead of the game. Lulu Promotions & Music has also one of the biggest database with its own ticketing site, selling tickets for each event, providing customers physical and electronic tickets. The company gained high attendance rates during every event or concert. Ismail Sirdah and his company have gained tremendous trust from more artists and performers for their bookings, production, design and marketing of local events and concerts. The company is represented in such venues as El Noa Noa, El Espacio, Nash Farm, and the Gas South Arena.

The company has targeted different genres of artistic and musical cultures, and has been gifted with a broad and strong fan base. He credits this to living in a city that is treated as the melting pot of cultures. Ismail Sirdah himself grows in the enrichment of cultures by being able to enjoy various ones. Lulu Promotions and Music has successfully sponsored concerts and events in different musical and artistic genres, most remarkably Hispanic or Latin.

Sirdah runs his own entertainment promotions firm, which has developed to be one of the outstanding firms in the industry in the southeast.

Gerardo ortiz y calibre 50 concert